The Party Cupboard

Search engine marketing


The Party Cupboard

The Party Cupboard required assistance in attracting attention to their website with the goal of A) increasing sales through SEM, and B) increasing their ROI.



Our aim was to generate an increase in quality paid site visits through Google, Bing and Yahoo. This, in turn, was aimed at driving increased conversions and ROI.


We ran a conversion-based SEM strategy to target consumers across all devices at specific times and days. Carefully curated advertising copy was written to stand out in a very competitive market space. Detailed keyword analysis were researched and utilised to ensure a targeted campaign to maximise budget and increase ROI.

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2.04, 20 Convention Centre Place
South Wharf, VIC
Australia 3006
+61 3 9690 1900