Save the Children

Search engine marketing


Save the Children

Save the Children required assistance in increasing traffic and recurring donations. Our SEM campaign took Save the Children's paid search to the next level.



We aimed to generate an increase in quality site visits through Google, Bing and Yahoo. This in turn was aimed at driving increased recurring donations, higher conversion rates, and time spent on the Save the Children site.


We ran a conversion-based SEM strategy to target consumers across all devices at specific times of the day and week, as well as writing advertising copy designed to stand out in a very noisy NFP competitive market space. Additionally, we conducted a comprehensive landing page test to increase conversion rate.

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2.04, 20 Convention Centre Place
South Wharf, VIC
Australia 3006
+61 3 9690 1900