Rebrand + graphic design
Fallout Media is an independent production studio based in Hong Kong. Founded by Edwin Lee in 2013, the studio produces videos, films, and documentaries.
Fallout Media's name refers to the residual radioactive material propelled into the upper atmosphere following a nuclear blast. The studio's original logo reflected this description:
Lee approached Hermetic Digital to create a streamlined and simpler version of the logo for use moving forward. We presented Lee with a single line version of the logo using the same typeface:
Business card front
Business card back
Following the theme of the studio's name, the back of the business card has been designed to represent a nuclear blast radius map. The black lines indicate the distance of affected zones.
Unused card variants: white / grey / red