A search engine is a virtual pipeline through which the majority of internet traffic flows and gets to its destinations. SEO helps your website do well on search engines' rank pages.
Search engines generate and direct targeted visitors who are interested in exactly what your website has to offer to your website. These visitors are directed to your website based on what they search for and how much of their search queries are answered on your site. This is where SEO comes into the picture.
Difference between SEO and SEM
SEO is a type of SEM. SEO and SEM are intertwined as contents on the website and the website itself is optimized to boost search engine results. Still, they are applied differently and involve different processes.
Search Engine Marketing (SEM) is made up of SEO and paid advertisements. SEO is the natural or organic reach on-page and off-page. On-page optimization includes optimization of elements on the page. Off-page SEO involves optimizing a website using link-building strategies that nurture your website's reputation.
Search engine marketing is a type of internet marketing concerned with promoting websites and increasing their visibility on Search Engine Results Pages (SERP) through purchased-sponsored results and advertising programs which are used to promote the website.
SEM places your website in front of search engine users. Internet users don't see a website or business as legitimate unless it shows up on search engines. Investing in SEM enables your website to become self-supporting through the revenue generated by traffic. It gives you quicker results.
On the other hand, SEO enables you to get to optimization stages one step at a time and to establish organic traffic. The results of SEO may take a while, but it is long-lasting, and your website will continue to show on search engine results page, unlike SEM results which ceases when you stop paying for sponsored ads.
How to do SEO on a budget
SEO is great for you if you're working with a budget. Some of the ways to implement this include:
Having a blog that links to your website is a great way to generate traffic to your site. Optimized and relevant contents that solve web users' problems will get the attention of search engine spiders. You'll have to be patient using this method to reap the benefits.
For small businesses to see big results, they'll have to understand the language of their customers. Keywords or key-phrases are the words strung together by web users when typing in a search on search engines.
This helps to improve your website/blog rank in organic search results; convincing users to click on your website and to contact you when they get to your website.
There are free and paid tools that enable easy keywords/key phrases research, including SEMrush.
● Fresh content
Regular content updates and posts show your web site is active and relevant. It increases your site's chances of being recognized by search engines' spiders and users who stumble on your site.
● Optimizing your website content
Great content keeps the attention of visitors when they find valuable information that solves their problem. Your content should be easy to read and ideal for your target audience.
The main page components you have to tweak include:
i) Header Tags: H1, H2, H3, etc.
ii) Body Content: This is the text on your site's pages.
iii) Images: The images you use to support the text.
Use your keywords naturally so it flows with the rest of the text. When working with images, optimize the image by including the image name, alt text, and description. These should contain keywords that point to your sites and pages on your site.
● Meta descriptions don't directly influence SERP rankings. Despite this, meta descriptions help emphasize the message in your page title which can help generate more clicks. Therefore, use your keywords reasonably. Be precise about your unique selling point and include a call to action which is relevant to the goal you want to achieve through that page.
Although SEM is great if you want a quicker promotion result for your site, it comes at a huge cost. SEO is not an easy task and takes time. However, by focusing your initial efforts on the basics above, you will get great results from minimum effort.